We launched this business precisely with the intention of “bringing snail mail back.” We believe written–actually hand-written–communication is very important for our society today. And yet it seems like a a thing from a bygone era. After all, most of the interaction we have with our fellow human beings is over the internet now.
On our launch day we asked our followers on Facebook when the last time was that they sent or received a card in the mail. Most said that it had been at least a week, if not two, three, or four weeks, since they received something in the mail. One lady commented, though, that her mother continued a tradition started by her grandmother of writing to her children every week. That is a letter she can count on weekly!
Speaking of weekly letters, I fondly recall the times I received hand-written letters when I was away at boarding school (yes, I did my high school an 18 hour drive from home). My dad typically wrote details about his week on the back of a Bob Evans paper placemat (for a while it was a family tradition to write letters to me during Sunday breakfast). My mother normally included a couple written pages torn out of a notebook. When the mail would get passed out at school, it was a little piece of home and I was reminded of the Sunday mornings we always spent together.
That’s why we want to bring snail mail back: because it brings people together. It is a way to stay connected (thus our motto “Write to Connect”) to family even though you live apart. It means a lot to receive something personal in the mail. A small card that just says “I’m thinking of you” can brighten your friend’s day. And I guarantee you that when they find your card in the mailbox amidst a stack of bills and junk mail, your card will be the first one they open.